Buying from luxury furniture brands used to be just about having the designer name or the most expensive option out there. But today, luxury is more complicated than that. Now, shoppers are looking for an experience that’s luxurious. It’s not just about the brand name - it’s a combination of different aspects from the fabric to how its made to the shipping to its durability that gives furniture its value. Modern consumers looking for upscale furniture take care to see that the sofa is worth the investment and that it fits a number of criteria.
As everyone starts to realize the importance of purchasing eco-friendly products for everyday life, sustainable furniture is now considered “luxury.”
Increasingly, those looking for luxury home furniture want the piece to stand out. Instead of purchasing from big brands, consumers want furniture they can customize. People are willing to pay a premium to get exactly what they want, from the color of the fabric to the type of wood used in the legs. These highly-customizable options ensure the buyer is getting a truly unique piece that works for their home and lifestyle. The customization also allows for the furniture buying process itself to feel more upscale. Instead of just picking something from a catalog, you get to work directly with a skilled furniture designer.
Another big trend that shifting the way we think about upscale furniture is where it is made. American-made couches and chairs are synonymous with quality, safety, and hand craftsmanship. When furniture is made here, you and your guests can trust it is made with care and doesn’t use harmful chemicals. It also proves your commitment to the local economy and supporting American artisans. Furniture made in the US shortens shipping time, which lessens the carbon footprint, as well, contributing to its eco-friendly features.
Online shopping has finally made the jump over to upscale furniture, making it easier than ever to furnish your home. Those looking for expensive furniture want to be relieved of shipping fees, while still ensuring the piece will arrive safely at their front door. New luxury furniture brands offer free or discounted shipping, as well as free returns or even in-home trials. Consumers want the entire experience to be catered to them, and offer excellent customer service. A luxury couch or sectional might include white-glove delivery and returns as easy as the click of a button.
Today’s luxury furniture is different than in generations past. Shoppers still want something beautiful that’s well-made, but they also want it to be eco-friendly and offer a high-end experience. That's why we're here.